TT coverage attracts almost 30 million viewers

Tue, 28 Feb 2017

Michael Dunlop broke the lap record during TT 2016.

Almost 30 million people viewed television and online coverage of the 2016 TT races.

According to a media research and analysis company, the TV audience grew by over 700,000 compared with 2015 - a rise of 2.4%.

Footage of the races was shown in 83 countries, with European markets making up 51% of the viewers.

ITV4's coverage in the UK had a total audience of 12.1m, while almost three million watched the broadcasts in the USA.

Meanwhile, online articles published about TT grew by 28%, and the official Isle of Man TT YouTube channel recorded over 8 million views.