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Tourists targeted through Telegraph campaign

Tue, 25 Aug 2015

There's been a significant hike in people considering the Isle of Man for a holiday following a major newspaper campaign.

The government and the Steam Packet Company paid for a three month advertising promotion in the Telegraph newspaper designed to raise awareness of the Island as a tourist destination.

A subsequent survey of its readers has shown 34 per cent will consider visiting in the next year.

Head of tourism Angela Byrne says recent campaigns have focussed on showing the Island in a different light:

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Media

• Angela Byrne