Fri, 06 Mar 2015
Walkers will be guaranteed a photo finish in this year's Manx Telecom Parish Walk thanks to clever new technology.
Pic2Go will post photographs - taken by the official photographers - to instantly upload images to participants Facebook pages during the race.
Special software will recognise a barcode on the race number of each walker.
Chief executive Mike Dee says the company is happy to invest in technology without spoiling the traditions of the race:
Mike Dee