Four million pound advertising boost for Island

Mon, 08 Sep 2014

The Isle of Man is reaping the benefits of extensive UK media coverage this year - with estimations that it's worth almost four million pounds.

Favourable write ups in a number of a publications and high-profile TV features have helped attract new visitors to the Island.

Head of Tourism Angela Byrne says this type of coverage is invaluable.

She's revealed the staggering figure that they estimate this coverage equates to, in terms of advertising spend: