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Stargazing coverage 'priceless' says tourism boss

Thu, 09 Jan 2014

The Isle of Man’s major exposure in the UK press this week equates to an advertising campaign that would be well outside government’s budget.

The Island has just been crowned the best stargazing location in the British Isles - something which garnered press attention, reaching millions of people worldwide.

The last time the Island received a boost like this was from a TV advertising campaign in 2009/10 which cost well over £1 million.

Head of tourism Angela Byrne says some basic PR work has spawned the numerous write ups - and is branding the coverage priceless:

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Media

• Angela Byrne