Energy FM and 3FM form strategic alliance

Thu, 29 Mar 2012

Two of the Island's commercial radio stations are announcing a strategic alliance.

Energy FM and 3FM will begin operating from the same building on Victoria Street in Douglas.

Some resources will be shared, but individual station branding and programme content will be maintained.

There will also be no change to the output of either radio station, with the presentation teams remaining intact.

Managing Director of 3FM Ron Berry explains how the alliance will work [play clip]