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'Meet your mates, not your maker'

Thu, 19 May 2011

This year's TT road safety campaign has been launched with the tag line 'meet your mates, not your maker.

It's a joint venture between the Department of Infrastructure and Police.

This time round the posters use the social appeal of the races to promote their message.

Deputy Chief Constable Gary Roberts thinks these campaigns are effective.[Play audio file below]

 

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Media

• Deputy Chief Constable Gary Roberts